PERSONALITY plays a vital part in building a successful career.

The person with a pleasing and forceful personality readily attracts and keeps friends. His services are in constant demand. He is a power in business, a favorite in society, and in public life the man of the hour.

An important element in a strong personality is a good speaking voice, combining depth, fullness, and pleasantness of tone. A uniformly courteous and gracious manner, a large stock of common sense, a flexible disposition, proper reticence in speech, refinement of taste, and a broad-mindedness expressing itself in nobility and self-sacrifice, are some of the qualities which make for an attractive personality. They are also important factors in a successful life.